Brandimage designed the new business lounge Air France at Paris Charles-de-Gaulle airport, which is over 3,000 m2. The new lounge allows Air France to accentuate its position as a high-end airline that is mindful of its clients’ comfort. The architectural concept was inspired by nature. The shapes, materials and colors (shades of grege, green and ochre) evoke the organic world.The paths are organized and give structure to the lounge like offshoots of a plant: taut lines and curved shapes go hand in hand with the vision and retain privacy without partitioning. Golden light, perforated wood, plant-based pointillism, overstitched leather, sculpted corian, a colorful palette, a subdued atmosphere, everything is natural, naturally.