When you think of real estate photography, the first thing that pops into your head is taking pictures of a house to advertise it. You might not consider how to use real estate photography to increase curb appeal.
After all, it’s not like many people will see your home from the street unless someone parks their car in front of your house for a few minutes every day. But you would be surprised at how much someone can learn about your potential homebuyers simply by seeing it from a particular angle.
Improving curb appeal is one of them. A survey shows that 80.2% of respondents claim that a listing’s front picture is more influential in their decision factor.
This article will focus on real estate photography, its different types, and why it’s a worthwhile investment you can make.
Types of Real Estate Photography
Real estate photography is the art of capturing images of properties for sale to showcase them in the best light possible. Professional real estate photographers use various techniques, such as lighting, staging, and perspective.
These techniques make the property appear more inviting. By highlighting the key features, they can help it stand out to potential buyers, increasing its probability of being sold.
Here are the three most common types of real estate photography for increasing curb appeal.
1. Drone Photography
Drone photography is a powerful tool in real estate photography as it allows you to capture aerial shots of properties. These shots can help you showcase a property and surrounding areas’ unique features, which can be very beneficial in helping potential buyers understand the layout and get a better idea of what the property has to offer.
When using drones for real estate photography, the best results come from using a professional drone operator who is familiar with the area, has the right equipment, and knows how to capture the best possible shots.
Pro-Tip: Before commissioning a drone shot of your property, have a reliable roofing company inspect the roof. Make sure that you’re only showcasing the best parts of your home.
2. 3D Photography
3D photography for real estate utilizes the latest in imaging technology to create highly detailed, three-dimensional photographs of properties for sale. This kind of photography brings potential buyers a much more immersive and realistic look at the property, allowing them to explore the layout from the comfort of their homes.
This can increase the property’s visual appeal and improve its curb appeal. Additionally, 3D photography can help streamline the home inspection process and make it more efficient by providing more detailed information about the property.
3. Neighborhood Virtual Tour
A virtual tour of a neighborhood can be a great way to improve its curb appeal. A virtual tour allows potential buyers to take an interactive tour of the area and get an up-close look at the local streets, parks, and amenities.
This can be a great way to show off the area’s unique offerings and give buyers an understanding of what the area has to offer. A virtual tour increases the home’s visibility and attracts more potential buyers. A report shows that listings with virtual tours have 87% more views, and as much as 54% of home buyers would skip a home without a virtual tour.
Why Invest in Real Estate Photography
Here are five reasons you should invest in real estate photography.
1. First Impression Lasts
Real estate photography is crucial for making an excellent first impression. When potential buyers are browsing listings online, the first thing they will likely see is the photographs of the property.
As such, having high-quality photos of the property, both inside and out, can be a great way to pique a buyer’s interest and give them a good impression of the property. Good photography can also help buyers visualize themselves living in the property, making them more likely to take the plunge and buy the property.
2. Attracting Qualified Buyers
Organizing an open house and inviting potential home buyers is one thing. But to have them to be interested in your property is another thing. Real estate photography can bring in more people interested in the property.
They’ve already seen the photos. These homebuyers wanting to see more means they’re seriously considering the property. It helps save you and your agent time and effort.
3. Improves Market Price
Professional, high-quality photographs of a property can help make it appear more desirable, drawing in more potential buyers willing to pay more for the property. A well-executed home photography can highlight its strengths while downplaying any weaknesses.
4. Faster Sales
Real estate photography can help improve the time it takes to sell a property by highlighting key areas and making them stand out.
By adding photos of the local area and amenities, potential buyers can get an idea of the area and its attractions, making them more likely to be interested in the property. Expertly taken photography makes the home easier to market and advertise. It gets the property more attention which can result in a quicker sale.
5. High-Quality Photos
Having high-quality photos for your real estate can be highly beneficial for a number of reasons. Photographers can take multiple angles of your home to give buyers different views of the property.
Photographers also use cutting-edge image upscaler tools to edit the images to appear professional and enticing to more buyers.
Real estate photography can help attract qualified buyers by highlighting a property’s best features and making the home look attractive. By using high-quality photos, potential buyers can get an accurate view of the property, letting them know what they are buying before they even visit.
By adding photos of the local area and amenities, buyers can get an idea of the area and its attractions, making them more likely to be interested in the property and purchase it.
Three common types of real estate photography include drone photography, 3D photography, and neighborhood virtual tours.
Real estate photography can help make a good impression.
It helps attract qualified buyers.
Access to high-quality photos can increase the market price and make homes sell faster.