Designed by AS Design Service Ltd, the Rice Home is located in Guangzhou City, China. The Rice Home is a new premium casual dining brand, which originated in Hong Kong. The brand’s aim is to pay particular attention to serving high quality rice, in contemporary recipes, and to excellent customer service. The creatively blended modern and innovative food extends to the interior design style – cosmopolitan and stylish.
Interior walls were decorated with light—colored hexagons and black background, completely desalinated a huge wall, prompting a sense of space to an infinite extension. A dynamic interior reflects the newly launched casual dining brand that emphasizes on unique and contemporary recipes that are creatively blended with modern and innovative approach. The 3—dimensional hexagons at the ceiling is to connect indoor and outdoor, with bright yellow and lighting effects that injects a huge 3—dimensional sense of tension into the small space and also hides all of the air conditioning.
Using a hexagon shape and the colour yellow, the impression of a beehive and honeycomb was suggested, and this natural structure was placed in every corner, representing a dynamic Home / Living space, and the young and dynamic image of the brand, representing working hard to delve into new food products, much like bees. Irregular hexagons give customers the sense of dynamic, and also enhance spatial layering at the shop front, where 3—dimensional black hexagons are surrounded by the inner and outer increasing contrast in colors, which made the indoor dining space particularly warm. Irregular hexagons are distributed throughout the ‘Rice home’ restaurant. The menus are displayed on TVs and also used to promote new food products. the fit out’s sense of playfulness helps to emphasize the unique and contemporary recipes that ‘rice home’ creatively blends together.
